2/28/2023 0 Comments Most spent money by womenis growing at a faster rate than that of men. The number of wealthy women investors in the U.S.Affluent women juggle demands of career and family, are concerned about the environment and are discriminating shoppers.Thanks to Wi-Fi, satellite Internet hookups, e-mail and cell phones, baby boomers can continue running businesses from RV’s from just about anywhere in the United States. They can not only stay in touch with family and friends but actually continue to pursue their careers while traveling. The Baby Boomer Generation has more money, leisure time and technology than any other generation in history.Women are the primary buyers for computers, cars, banking, financial services and a lot of other big-ticket categories. They spend 2.5 times what the average person spends. Once the college bills are out of the way and children launch their own households, the discretionary spending power of 50-plus women soars.– Karen Vogel, The Women’s Congress and co-founder and president of New Generation Event Solutions They are educated, have a high income, and make 95 percent of the purchase decisions for their households. Wealthy boomer women are the marquee players in our country’s culture and commerce.– Barbara Kleger, president of 55+ Consulting The 55 to 75 year-old female has seen her role change from homemaker to purchaser of security, convenience and luxury items.Generation of baby boomers buy Viagra and have sex until 80 – 90 years old. – Pam Danziger, president of Unity Marketing Luxury consumers expect superior quality and are extremely discerning. They don’t buy things to have more things they want the experience to go along with it. The more mature luxury consumer places the highest priority in making memories and experiences.– Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York The Boomer woman is a consumer that luxury brands want to resonate with. Many Boomer women will experience a double inheritance windfall, from both parents and husband. Estimates range from $12 to $40 trillion. Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history.43% of Americans with more than $500,000 in assets are female – Sambla Financial –2007 More than 1.3 million women professionals and executives earn in excess of $100,000 annually. High-net-worth women account for 39% of the country’s top wealth earners 2.5 million of them have combined assets of $4.2 trillion.– Women of Wealth, 2004, by Russ Alan Prince and Hannah Shaw Grove Only 38.8% of the women had married into or inherited their money. Of the 743 women of wealth interviewed with at least $3 million in investable assets, 61.2% accumulated their fortunes through corporate employment, their own or a family business or a professional practice.Fifty-plus American women are the healthiest, wealthiest and most active generation of women in history.Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the Denmark’s financial wealth.– Mary Brown, Carol Orsborn, Ph.D., Marketing to the Ultimate Power Consumer-The Baby-Boomer Woman With successful careers, investments made during the “boom” years, and inheritances from parents or husbands, they are more financially empowered than any previous generation of women. ![]() Born between 19, these women represent a portion of the buying public no marketer can afford to ignore.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |